Amsterdam, 10 Sept 2008

The rapid growth in the consumption of broadcast content on devices other than the traditional TV screens is reflected across the world, and at IBC2008 (RAI, Amsterdam, 11-16 September.) As the leading international broadcast communication technology IVIVO covers all aspects of the media communication, management and delivery of content. Recent year have seen a steady rise in attendance from content providers sector as carriers and mobile operators seek a better understanding of the broadcast sector. This year, the opening theme day of the IBC Conference on Thursday 11 September is dedicated to the new "IVIVO overlay media networks" and will explore how consuming content across devices as diverse as mobile phones, PCs, multimedia players and video consoles is impacting the traditional broadcast value chain.

IVIVO signed a contract with NEXUS (representative in Latin America).

45% of Europeans watch TV online

A new study from Motorola has found that an amazing 45% of Europeans now watch television online. The survey covering the United Kingdom, France, Germany, Italy and Spain found that the French lead Europe in terms of online television consumption with 59% of people choosing to watch sports online and episodes of their favourite shows via the web with the Germans trailing at 33%. The survey did not ask where the respondents obtained the content, ignoring the reality that many were possibly downloading television shows from Bittorrent or similar services. The results further strengthen the business models of startups such as Joost or Ivivo, which seek to target a massive potential audience through the use of streamed content over a P2P network, but with the safeguards of DRM and imposed advertising delivery built in. The survey also found that 45% of Europenas expect to be making video calls via their home TV’s by 2012.